/ Service — Marketing & Sales Operations
Marketing and sales operations is the connective tissue between generating demand and closing it. Accelera AI aligns lead handoffs, defines lifecycle stages, builds the reporting both teams trust, and automates the operational work — so leads do not fall through the gap between marketing’s MQL and sales’ SQL.
Marketing generates leads that sales say are bad. Definitions differ. Handoffs are manual. Attribution is unclear. Neither team trusts the other’s numbers, and revenue stalls in the space between them — the most common place for a growing business to leak money.
We agree on MQL, SQL, and lifecycle stages.
We create lead scoring both teams trust.
We define handoff SLAs and ownership.
We automate routing and notification.
We build attribution and refine over time.
Benefits are typical operational outcomes, not guaranteed results.
A Marketing Qualified Lead (MQL) meets marketing’s criteria for likely-to-buy; a Sales Qualified Lead (SQL) has been vetted by sales as a real opportunity. Defining both clearly — and the handoff between them — prevents leads from falling through the gap.
It is an agreement on how quickly a lead moves from marketing to sales and how fast sales follows up — with defined ownership so no lead sits unowned.
We track the journey from first touch through close, tying revenue back to the channels and campaigns that produced it, so you know what is actually working.
We review your current lead and follow-up processes, identify revenue leaks, find automation opportunities, and give you prioritized next steps — no pressure, no obligation.